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Looking to make the most of your open houses? The following three tips can help up your open house game.

  1. Digitize

For REALTORS® who want to enhance the Open House experience for prospects and bolster their own system for capturing leads, Open Home Pro fits the bill. An excellent alternative to paper sign-in sheets, this free download offers users the ability to create a comprehensive digital experience for prospects through sign-in forms, photo displays, customized questions, and automated thank you messages.

No more wasted time trying to decipher handwritten sign-in sheets that offer little other than a name and email. Based on your customized questions, this innovative program will send you a list of leads who don’t have an agent or have a home to sell, or who are pre-approved for a mortgage. Open Home Pro also allows users to easily export collected data to a CSV file.

  1. Deliver

Handouts make great icebreakers and takeaways at any Open House, and Realtors Property Resource® (RPR®) makes it easy to create them. The real estate data platform offers REALTORS® several customizable reports perfectly suited for Open Houses. Start by offering an RPR Property Flyer. Branded with your name and contact info, the flyer offers just enough data about the property to give clients a solid understanding of its attributes, including photos and insights on how you came to the list price via comps.

Two of RPR’s flagship reports seen frequently at Open Houses are their Neighborhood and School Reports. The Neighborhood Report presents an in-depth portrait of the people who live in a target area, in addition to key economic and quality of life indicators. The report also includes median list and sales prices, listings and sales volumes, and per square foot pricing on sold homes.

Similarly, RPR’s School Report report summarizes student populations, testing outcomes, parental reviews, and ratings about a public or private school. Must-have information for parents.

Here’s a tip: Print a few of these insightful reports to showcase on a kitchen table and when the supply dwindles, ask potential buyers for an email address. From that spot, use your tablet or phone to retrieve your saved reports from the RPR website and send it to the client in just a few quick clicks.

  1. Drip

Another radically simple idea for converting leads to clients post-Open House is to create a homes by email campaign. Here agents can send newly listed homes to prospects via an automated delivery system offered through their MLS. When a home is listed that meets your client’s specific criteria (location, square footage, number of bedrooms, price), the listing is automatically delivered to the client, complete with your personalized greeting. This type of drip campaign will keep your client in the loop and requires little to no effort on your part.

For more information, visit www.narrpr.com.

original article

productive realtorProductivity is a popular subject these days and rightfully so! I would argue that we fight more distractions in our work day than any cohort of working adults before us. Are you maximizing your productivity as a real estate agent, or is it a constant battle for you to work smart and complete your tasks each day?

I sleep better at night when I feel like I had a productive day, and I can’t help but feel frustrated on the days that I wasn’t as productive as I could have been.  I’ve compiled a list of 5 habits that interfere with productivity, and some suggestions on how you can turn them around to be a more productive Realtor.

Habit 1. Beginning your day in a frenzy.

The first few moments of your day set the tone for the rest of your day.  Do you rush around the house, down a cup of coffee, and barely leave time to brush your teeth? Lots of us are in the habit of hitting the snooze button a few too many times and rushing through the house in semi-panicked chaos.  This hectic morning habit takes a toll on your well-being and productivity for the day.

Break the manic morning habit by setting your alarm 10-30 minutes earlier. Take some time to breathe before you start your day. Choosing your outfit and preparing your lunch the night before can relieve your morning stress. You’ll begin your day feeling calmer, more centered, and more industrious.

Habit 2. Working without structure.

Some people roll their eyes at the notion of a “to-do” list. But the reality is that most successful Realtors swear by some sort of task list. You’ll struggle to focus on a task without a defined list in place to structure your work day or week. Many of us tend to work on whichever project is the easiest or most urgent without mapping out the other important items that also need to be completed.

Start structuring your day by using a “to-do” list and reviewing it each morning.  Focus on the items on your list and tackle something challenging first thing in the morning. It feels good to check something off the list and most of us are more motivated and clear minded when the day gets started. A good real estate CRM will come equipped with a task list. It will even send you reminders of when it’s time to check off an item.

Habit 3. Overdoing the Multitasking.

Yes, real estate agents are always on the go, and yes they have a thousand things to do at any given time. I would wager a guess that you consider yourself an excellent multitasker, am I right? There is a time and place for multitasking. However “singletasking” can be just as important when you’re working on an important project.

Research at the University of Michigan showed that a 3 second distraction can lead to double the mistakes in your work. So when you’re bouncing between two tasks as a multitasker, you’re more likely to make more errors. And unfortunately, working on two tasks at the same time can result in poor cognitive performance on both tasks.  For a real estate agent who is working with sensitive timelines, financial documents, and tight schedules, you want to avoid as many errors as possible. Resist the urge to work on multiple tasks at the same time and try “singletasking” one important thing before moving on to the next. Your work will be more accurate and your productivity will increase!

Habit 4. Postponing dealing with something.

Do you ever skim an email and think, “I’ll deal with that later”? Then the next day you look at it and postpone it again, you think about it a few more times and eventually you reply to the email days (or weeks) later? If you had replied to the email immediately, you would have saved time, energy and space in your inbox! Postponing tasks is a time vacuum that many of us fall in to.

Whenever possible, try dealing with items only once.  This rule applies well to emails, meeting invitations, or requests for help. When you deal with an item only once, it frees up your mind to move on to more pressing issues, and increases your potential to be productive.

Habit 5. Manually carrying out tasks.

Some important tasks are time consuming, but they can’t be avoided, right? Well, it depends. There are some amazing tools available to Realtors now that can automate much of your work for you, freeing up more of your time to focus on selling homes!

Do you spend time frantically trying to find a past client’s phone number, or attempting to respond to web leads via email? Tasks like these are unavoidable, but they don’t have to dominate your entire day! Choose a real estate CRM and email marketing solution where you can organize all of your contacts in a single database, then take advantage of the automated features to free up your time.  A good CRM can send follow-up emails to leads and even assign them to a drip email nurture campaign, so your new leads are receiving communications from you without you having to type them out! Automated task reminders will ensure you’re not forgetting any important to-do’s. Stop manually working on tasks that can run like clockwork with little to no effort!

Takeaways

Do any of these productivity-sucking habits sound familiar to you? Feeling productive can alleviate stress and improve your overall well-being. Try these tips to structure your day more efficiently, focus on a single task at a time, and deal with tasks just one time.  Perhaps most importantly, find the right real estate CRM that can help you get better organized and automate many of your important tasks.